Proa, headquartered in Porto Digital, the best technology park from Brazil, in Recife Antigo, commands, in partnership with the Núcleo de Gestão of Porto Digital – NGPD, the expansion to the Creative Economy area and the Quadrilateral of Aurora, in Santo Amaro. Proa incorporates culture as a marketing tool to the Porto Digital strategic planning. To draw up strategies and execute actions that add value to the brand of Porto Digital, Proa helps to build a new cultural statement, trough the strengthening of the Creative Economy in Pernambuco. The partnership is based on the conception of different actions, as the development of the Farol card, that brings benefits to the companies from the technological park, actions of the Landing in Santo Amaro, in addition to other actions in planning for 2012 and 2013, involving extension strategies of Porto Digital, and its areas: Information and Communication Technology (TIC) and Creative Economy (EC).
See some actions:
In December 2011, Proa idealized a permanent outdoor Art Galery based on the theme of the Porto Digital Landing: Rivers and Bridges from Recife, turning the Bom Jesus Travessa into a stage to the 4º Porto Digital Journalism Prize party.
In partnership with Muda Space, the whole lateral wall of Porto Digital turned into a big gallery with photographs by Marcelo Lyra and graphic interventions by Raoni Assis, which are kept exposed on the place so far. The participants could also interact with the art exhibition Vete al Diablo, by the argentine artist Federico Lamas, inside the Porto Digital building.
Watch videos of the 4º Porto Digital Journalism Prize party:
Working in partnership with Muda Space, Proa held the exhibition Criativism, by the artist Galo de Souza, which transformed the Muda Space in an interactive gallery, creating a space to discussion that involved the Porto Digital Landing to Santo Amaro and the prospects in Creative Economy.The events organized to explain and discuss the development of new fronts of action of Porto Digital and the Landing to Santo Amaro continue through 2012, promoting discussion environments and integration between TIC and EC areas.
Watch the videos of Porto Digital Landing to Santo Amaro on the Muda Space:
See also the third event, which happened at Hermilo Borba Filho Theatre and brought to the exhibition the art of Jacaré and videos from Marcelo Lyra to discuss the urban prospects of the Porto Digital, with members of public and private sectors related to strategic urban actions and real estate.
Watch the video: