|Marketing consults for the development of solutions based on culture and its manifestations||Marketing plans, incorporating the global strategy of the company to a cultural tool||Idealization, drafting and implementation of cultural projects with Creative Economy actions|
The activities carried out by Proa are based on three essential pillars: sustainability, innovation and culture, applying the Triple Bottom Line concept. The customer takes the financial impact responsibility of its activities, as well as the responsibility of the social and environmental effects. Proa believes that sustainability applies to any social and corporate responsibility concepts: citizenship, social inclusion and accessibility ─ essential to corporate relationships ─, practices and procedures and marketing developments and cultural productions, and, hence, the sustainable development of Pernambuco. Thereby, everyone wins: those who use culture to promote themselves; those who “sell” culture to make a living; and those who “consume” culture to gain knowledge and for pleasure.